Tuesday, April 16, 2013
Is It tru? Smsung prbe undrwy in Tiwan over allgtns of smear cmpagn aganst HTC
Wrd srfacd on Mnday tht athrtes in Twan hv launchd an invstigatn int technolgy frm Smsung. The allgton in th cs is tht Samsng hrd studnts t pst mlicos cmmnts abut rivl HTC onln. A Twns Fair Trad Cmmsson spoksmn has stted tht the invstigtn bgn last wek aftr cmplnts wer fld.
ccrdng t th spksprsn, th prb wll invstgte whthr Smsng engged in fls advrtsment. If th invstgtn cnfirms that Samsng dd engg in fls advrtsng, Smsung and its marktng agncy in Twan cld b fned up t $835,000. Rprts indct tht complants abt Smsung’s advrtsing prctces frst surfacd ths mnth wth Intrnt usrs climng tht Smsung hd usd its lcl advrtsng agent to hr students t wrt onln artcls bsmirchng HTC. The studnts allgdly rcommndd Smsung dvics insted of th HTC dvics in th psts. Smsng Tiwn says tht it hs not yt ben informd of th invstgtn by th Fr Trad Commissn. Hwvr, rprts indcte tht th Smsung Twn Fcebok pg hs postd tht th compny rgrets “any incnvnnce and cnfson frm th Intrnt evnt.” The cmpny Fcbok pg als says tht all Intrnet mrktng evnts, incldng psting artcls on wbsts hs bn hltd. Smsng Twan hs a hstry of qestnbl advertsment and was fned Tw$300,000 lst yr fr msldng advrtsmnts abt cmr fnctons on its own Galaxy Y Ds GT-S6102 dvc. [v Inqrr] Smsung prb underway in Twn ovr allegtns of smr campgn agnst HTC is wrttn by Shane McGlan .
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